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Designing one of Australia’s leading online health & fitness destinations
How can we give the best health & fitness experience to all Australians?
What value can we provide and what package can we wrap all that in to scale to as many people as possible?
A deep dive into uncovering the lay of the land and understanding the market, industry, and its users.
Creating personas based on mass surveys, user interviews and talking to everyone we could get our hands on.
The approach we took was geared towards a frictionless user experience, both in buying products and consuming content
Ensuring both the client and the customers would love the asthetic feel to the solution
Prototyping and concepting. Battle-tested and validated with over 50 early-adopter users
A seamless, frictionless user experience. It’s never been so easy to buy your health & fitness products, ever.
Getting in qualified personal trainers to write articles targeted towards personas and user-types. Making sure they’re friendly, informative and encouraging.
Integrating Magento with Wordpress into a full responsive, cart-friendly front-end. A product and publishing platform made in heaven.